You engage in email marketing to reach potential and current clients. Lead generation is your priority. For that reason, your email needs to grab their attention, in a good way, when reaching out to a potential customer.
A client will know if you’re sending a cold email just to win them over. We all dislike “spam” or blatantly promotional messages, and consumers by the day are getting wiser to subtle forms of advertisement. To get them to listen, you need to prove you are more than a block of text. You need a template that can deliver just enough information to provide value to a potential customer, to explain how you can solve a problem that they have.
A good general rule of thumb is to never go on autopilot when sending emails. Make sure that you put thought into the messages you send because you are essentially cold calling. Personalize as much as you can, without being creepy about the data you could find. Perfect your subject lines. Below are some templates that you can customize for your business:
Recent Website Visit Follow UpIf a potential client has visited your website, then they are seeking information that you can provide. That show of interest can make all the difference because clients want something that you heave. You can ask them for feedback, recommend further resources, or ask to schedule a phone call over the next week.
Repeated Web Visit
You want users who will stay on your webpage and glean information from it. If they keep coming back, then you can ascertain that they like your business and value what you offer. Send an email asking if they found the information they needed, and provide follow-up.
Referral from Another Client or Colleague Word of mouth is the strongest marketing tool because it relies on organic growth. If you are already working with a client who may know other potential clients, then you can reach out and reference the connection. Alternatively, you can offer to connect your lead to someone you know who can help them. People always seek connections, for personal and business reasons.
Flattery A compliment can brighten someone’s day, and associate your business with fundamental kindness. Do research about a potential client’s most recent accomplishment, and start your email by referencing it. Double-check that the information is public knowledge so that a lead doesn’t respond by asking how you get the information and getting defensive. For example, say that a potential client won a grant for a special project. Start your email by congratulating them on the grant, and offering your services related to that award.
Identify a Problem and Show How You Can Solve ItKnowledge is power on the Internet. We use Google to find information that we need for our jobs, for our companies, and for our families. Everyone also has a problem that they need to solve. You can use your email to identify a problem, create a sense of urgency, and mention how you can solve it. Again, avoid being creepy and only implement knowledge about your client mentioned on public sources online.
Lead Generation with Mailem
Mailem’s services can assist in helping you generate organic leads and build relationships with clients. Reach out to us today. With features like, multiple accounts and email lists, drag & drop template editor, email history, drip email campaigns. detailed delivery report, email spam testing, and email verification we know we are the ultimate Mailgun client.