You engage in email marketing to reach potential and current clients. Lead generation is your priority. For that reason, your email needs to grab their attention, in a good way, when reaching out to a potential customer.
A client will know if you’re sending a cold email just to win them over. We all dislike “spam” or blatantly promotional messages, and consumers by the day are getting wiser to subtle forms of advertisement. To get them to listen, you need to prove you are more than a block of text. You need a template that can deliver just enough information to provide value to a potential customer, to explain how you can solve a problem that they have.
A good general rule of thumb is to never go on autopilot when sending emails. Make sure that you put thought into the messages you send because you are essentially cold calling. Personalize as much as you can, without being creepy about the data you could find. Perfect your subject lines. Below are some templates that you can customize for your business:
Mailem’s services can assist in helping you generate organic leads and build relationships with clients. Reach out to us today. With features like, multiple accounts and email lists, drag & drop template editor, email history, drip email campaigns. detailed delivery report, email spam testing, and email verification we know we are the ultimate Mailgun client.