Are you sure that patients are even getting the emails you’re sending them? More than likely, they’re not! Even plastic surgeons have to deal with spam filters. In a vast majority of cases, overactive security software considers anything advertising or offering medical information to be spam and sends it straight to the bit bucket.
This is naturally not the best way to do business. You need something that will put together templates for you that show customers and filters alike that you’re in this for real.
We asked the experts at Mailem.io for more on the unique problems that those in this aspect of the medical profession face.
Perhaps the number one reason you need customized templates is because no two plastic surgery practices are the same. This could really be said of any surgical operation or, for that matter, any business. However, plastic surgery is specifically a field where different classes of doctors perform different kinds of procedures.
Some people operate inside of a general hospital or other medical centers. These surgeons would have vastly different advertising needs than those who run their own local ambulatory that doesn’t provide other types of procedures. Perception is a big issue too.
A majority of people among the general public see the term plastic surgery and their thoughts immediately turn to elective cosmetic procedures. Few people would realize that countless procedures are actually therapeutic. A relatively small number of individuals in the outside world would realize that a rhinoplasty might be a recommended procedure for patients with certain facial irregularities.
This is hardly a cosmetic operation, considering that it’s often needed to improve respiratory airflow. However, you might be stuck using an email template that’s not at all designed for your specific use case! Cosmetic surgeons, meanwhile, might end up forced to use some kind of strange template that beats their customers over the head with a ton of phony medical-looking logos and jargon.
Neither situation is anywhere close to being ideal. Fortunately, you can use a Mailgun client to create custom templates that eliminate the need for the deployment of prebuilt materials that don’t look right for your business. You’ll have the freedom to build anything from the ground up and design completely unique emails nobody else in the industry is sending out.
More than likely, you saw that and immediately thought that you might have to pour a ton of work into designing and typesetting a sheet that looks just right for your business. That isn’t ideal either, since your office is probably already busy with many patients on a weekly basis.
Standard email templates provided by a solid Mailgun client help to completely alleviate this problem by giving you a good place to start from. These templates are flexible enough to be customized in countless ways. You might even want to originally use something that resembles more of a friendly newsletter than anything related to plastic surgery. In doing so, you’re given almost free reign to design whatever look you want without throwing away time and money.
Best of all, it’s incredibly easy to get started. All it takes to get going is a basic understanding of Mailgun and an account with them. Then you’ll be able to get everything you need to use the Mailem.io client efficiently.
Previously, nobody had access to a separate client for Mailgun unless they took the time to write one themselves. Our system deploys a custom API UX/UI you can use to automate and streamline the marketing process. In many cases, plastic surgeons aren’t usually able to advertise on a regular basis so you really need to focus your list on the leads you have to convert them into actual business. Contact us today for more information on how Mailem.io can revolutionize the way you communicate with your clients.