A majority of law offices probably don’t think of lead generation when it comes to running their business. In fact, you may even be concerned that such behavior could potentially look trashy. People normally hold the legal profession to a high standard, which means that you wouldn’t want to promote your company as a firm that sends out spam and tries to look for litigants that don’t really have a case.
Fortunately, Mailgun is a tool that’s changing all that. It allows you to send messages to targeted lists, so you can generate leads among those who really want it. This increases the chances that you can actually get in touch with those who truly need the services of an attorney. Best of all, it can also work with situations where you need to regularly keep in touch with those who aren’t actually entering litigation. For instance, Mailgun can integrate well with the business activities of administrative and patent law offices.
At the end of the day, Mailgun is just a raw tool. You’ll need a collection of templates and other goodies if you plan on actually conducting an email campaign with it. Unless you want to waste time coding markup text by hand, it’s a good idea to look into custom templates for your particular law office. This is where Mailem.io comes into play.
Mailem.io is an extremely flexible platform, so the tool itself won’t require any sort of customization if you plan on using it in a legal environment. The actual interface should work for people in almost any industry. Regardless of the reasons you’re managing a mailing list, your requirements are essentially the same in that respect.
Template needs are what change between different services. You’d have a hard time generating leads using templates that were originally designed for retailers or the tech industry. Take a moment to make a short list of the kind of information that you want to share with your clients. It doesn’t have to be long or involved. You don’t even have to write it down if you don’t want to.
However, you do want to make sure that you have a solid grasp on what kinds of fields you’ll need for the kind of information you’ll be sharing with your potential clients. For that matter, you’ll want to make sure that you have a targeted message.
Once you do, you’ll be ready to start drafting emails to send out on a regular basis.
Keep in mind that Mailgun sends out any email you ask it to. Therefore, you can send out both HTML and plain text emails based on any templates you happen to have handy. If you already have something that you’ve been using for a while, then the platform isn’t going to balk at it. However, take this opportunity to review what you have so far and see if one of the custom Mailem.io templates wouldn’t work out better for you.
Try out a few different combinations. You might want to add information from previous cases if you’re allowed to do so. Some legal ads sound like they’re suggesting successful litigation is much like winning the lottery. Stay away from this level of hyperbole and stick to the facts. That will help win over those who might not be sure whether or not your office is right for their needs.
In spite of the fact that Mailgun is an extremely useful tool, it’s still just one part of the equation. You need templates and other pieces of the puzzle if you want to run a successful online marketing campaign. A single tool is only ever as good as all of the other pieces of software you pair it with. Contact us online when you’re ready to learn more about how pairing Mailgun with Mailem.io can benefit your firm.