Real estate is such a difficult industry to market for, and it’s a sure bet that an overwhelming majority of email campaigns run by agents don’t amount to anything. In fact, most people probably aren’t even seeing your message if you’ve been trying to reach them. A large percentage of mass emails hit spam filters and vanish completely. Of those that don’t, most probably aren’t even read.
As a result, you’re up against a pretty steep uphill battle. In order to fight against the constant threat that you won’t ever get your messages read, you can take several steps to right now. The first is to make sure that you’re not breaking any rules or sending out unsolicited bulk messages.
Assuming that’s the case, you can switch over to using custom email marketing templates from a tool like Mailem.io so all the content you’re blasting out stays fresh. Fresh content is more likely to bypass filters and get read by your clientele.
Few people go the extraordinary step of completely attaching their email marketing tools with the MLS technology they use to list properties for sale, but there’s absolutely no reason you can’t do this. You might want to regularly take data from home listings, merge it into your custom email templates and then send it out to everyone on your list that matches the demographic who would invest in that particular type of property.
Properly segmenting your list is important regardless of the industry you’re working with, but it’s especially important when working with something as specific as real estate. There’s no other way for you to know whether you’re sending people the right properties to look at.
Granted, once again these custom templates can help. Say you run an agency that deals with both residential places and commercial ones too. Using separate templates for the two different types of properties is a great way to create emails that everyone on your list will appreciate. You then might want to create separate ones for rental opportunities and condominiums currently up for sale.
As soon as you have everything in place, things will get much easier because automation can largely take over. Whenever you need to change information, you can simply edit the templates you already have set in place. This can lead to substantial savings in time.
Best of all, you’ll be able to send out targeted messages that make sense to your readership. Some enterprise-level real estate agencies even use these tactics to market wholesale distressed properties. Regardless of what your personal use case looks like, there’s sure to be some kind of system that works for you.
Depending on how you have your mailing list configured at the moment, there’s a good chance you’re working with a text-based interface. Technically, computers don’t know how to interact with anything else really. Fortunately, there are ways you can work with the built-in API to create a much more user-friendly way of doing things. By using a front-end for Mailgun, you’ll be able to graphically create stunning real estate emails that are every bit as easy to make as anything you’ve ever created in a word processing or desktop publishing application. If you can use a standard GUI, then you can market homes with custom email templates.
No matter what kind of real estate operation you’re running, there’s a good chance that Mailem.io already comes with the kind of templates you’ll need to kick your Mailgun system into overdrive. Even if you’ve never used Mailgun before, it comes with everything you need to start a campaign from scratch. If your company has any side businesses, then you’ll be able to market these just as effectively using the same system. Contact us online today when you’re ready to learn more about all the benefits of this remarkably flexible platform.