No one likes spam. We hate seeing clutter in our mailbox, especially for the content we would rather not see. One look at that email and we all groan in frustration before marking as spam or deleting the entire message. That is why relatively newer email systems, such as Gmail, enable spam filters automatically. The CAN-SPAM Act regulates what content marketers can send via email, as well as what “unsubscribe” options that businesses must provide.
This concern means, naturally, that you want to make sure that your email campaign receives positive attention. You need to avoid the automatic and manual spam filters. The whole point of email marketing is that you want to reach potential new customers without annoying them towards the block or spam button. More importantly, you want to make sure that no campaign
You can take several proactive steps to avoid the spam box and the black mark from email servers. First would be making sure that your content has meaning. If you deliver digital coupons or announcements on sales, those items have value. You can’t blatantly ask for money, because that is rude, and you can’t send images that will cause your readers to cringe. Each word of content needs to have value.
Second is making sure that no one has blacklisted your email. This may have happened even before you start your newest campaign, and that means your brand name is already in the mud. It’s better to know ahead of time so that you aren’t wasting effort. There are tools that can assist with that, and Mailgun has several of them.
Mailgun will allow you to do a test run of your email marketing campaigns before you send them out into the world. The program has an array of tools that you can use for previewing and checking.
Testing ahead of time also means catching errors. A train had a history of sending “bedbug” letters to travelers who complained of bedbugs and accidentally attached a memo to a message addressed to an angry passenger. Bedbug letters can happen in the digital realm, and they look even worse. If you attach memos to certain email items, Mailgun can assist you in finding those before an irate recipient can click the “Mark as Spam” option in their email.
Spam test scores let you receive a diagnosis on your emails, if they’re ending up in spam boxes and how they appear to a new potential customer. You can figure out how your email marketing messages appear to recipients by using inbox preview tools. Different ISPS can affect these presentations, so it’s better to know before launching.
At Mailem, we want to help you craft the perfect Mailgun campaign that will deliver value to your target audience. We want to help you fly towards potential customers, rather than fall into the spam abyss.
Reach out to us today to find out more. Let’s create the healthiest email campaign you can have.