Bulk email marketing requires finesse. You want people to connect with the material you send, and for the spam filters to not swallow up the messages that you send into cyberspace. Spam filters if you give them a reason will ensure that your emails never reach the target audience.
Mailgun knows how to help refine your mass email campaign. We have some steps below that you can use in tandem with our tools and resources:
The Can-SPAM Act does not appreciate commercial messages, and the Federal Trade Commission sets national guidelines on how to send these emails within reasonable limits. The FTC takes the consumers’ side, to reduce spam and advertising delivered to inboxes. You need to make sure you comply with the law’s requirements or risk fines that in turn can risky bankruptcy. Mailgun will also assist with accountability.
Mailgun as an Email Service Provider (ESP) is designed for commercial purposes. Any ESP will need to know how many messages you are sending out in bulk so that their servers don’t crash from the overload. Knowing server capacity can also help you refine your messages and techniques, to adjust for size and speed. Our team members will be happy to help devise a strategy that avoids any online traffic bottlenecks and helps you reach as many people as possible.
Take an upfront approach to your content when sending our emails to multiple users. With polish, tell users that you are a business and that you have a product or service to offer and don’t lie about your identity. While calling consumers to action, do not instill panic or intense fear with lies or clickbait statements. Misleading users can break the law and any trust that might have been building up to that point.
A newsletter condenses a vast amount of information into palatable visuals and text. They can inform users of events and new products, as well as great changes. Because newsletters tend to contain more text than traditional commercial emails, you need to make every word count for the ESP carrying capacity. Potential customers will also read content if you can provide meaningful knowledge that they can use in relation to marketing trends. If you are a health food store that specializes in supplements, for example, a newsletter can contain recipes for integrating supplements into the keto diet.
Acquisitions email specifically aim to convert users into customers, so that they make a purchase of products or services. Retention emails focus on existing customers so they keep using your products and services, and take advantage of any offers. Keeping solid analytics on both types of messages can measure your mail campaign’s health, in comparison to the budget.
Mailem, as mentioned, is designed to help you deliver commercial emails through Mailgun and avoid the dreaded spam filters. We have the know-how, tools, and experience to make good use of any budget.
Reach out to us today so we can start supporting your mass email campaign. Our experts know how to refine your words and strategies.