Mailgun and Mailchimp are two different tools to perfect your email marketing campaigns. The former is an API meant for developers to use for customized programs while the latter is an email newsletter designer, that allows you to develop robust email lists and relevant content. We’ll go through the pros and cons of each, and compare the two.
With Mailgun, you receive an easy setup to start your account. Small businesses can take advantage of customer service if they have any questions. Then you can set up a scheduled delivery for mailing lists, to ensure users receive content consistently.
One benefit of Mailgun is that it has a free tier, in addition to higher-paid options. For entrepreneurs looking to reduce their business costs, not having to pay startup fees can make quite a difference to your bottom line.
On the other hand, there is a high learning curve if you are not a developer. Mailgun relies on code to work, and the user must provide the necessary know-how. If you aren’t a developer, the ideal solution would be to use a marketing platform like Mailem to manage extra features.
You also need to make sure that the Mailgun IPs aren’t blacklisted. Some servers have flagged Mailgun as such. If this happens too many times, your emails may get blacklisted in turn from targeted servers. There is a risk that they will end up flagged as spam.
Mailchimp is very user-friendly. This means that you can set up an account easily, as well as mailing lists to send to customers. People that use the service often praise the UI and how it integrates easily. You can use the free tier easily, and start making your way towards gaining more subscribers.
You also receive customized templates off the bat for newsletters. This may seem small, but personal branding is important to businesses. They want to deliver content that reflects their products, services, and mission.
Mailchimp, however, is seen as expensive to business owners. The service starts at $9.99 a month and goes up from there. It charges based on subscribers rather than the number of emails sent, meaning it is bound to increase the more successful your business becomes.
The API is also poor compared to those from other services. Interface problems can affect the system’s performance due to potential misuse, which will in turn affect your mailing list. You want to ensure that you and your employees know how to use the service and navigate the interface.
At Mailem, we provide the means for you to use Mailgun without needing a developer’s expertise. Simply set up your account, and we’ll walk you through the steps of implementing proper email marketing automation.
Contact us today to choose your package and design your email template. Mailem wants to ensure that you can establish yourself as a reliable business with viable email campaigns. We’ll ensure that your mail servers are up to the task, with proper intergration.