Mailgun was designed primarily for developers. It assists with vetting email lists, sending relevant content, and tracking statistics. Thus, some marketers and entrepreneurs may be stymied that the platform isn’t made for them and have to navigate accordingly. With that said, if you want to understand Mailgun for non-developers, there are no-code Mailgun solutions.
The ideal solution is to use an established marketing platform that connects with Mailgun and simplifies the process. Mailem is one such platform. The trick is to determine the benefits that you want.
Many people who work with Mailem want a drag and drop email list. Instead of typing in each address multiple times or painstakingly copy-pasting them, you could simply click on an address to move it into a list. Such a feature saves time and makes the process more convenient. Mailgun currently doesn’t offer this, but several marketing platforms do.
Spam testing is one such priority. Thanks to recent laws and customer priorities, people do not like receiving junk email, especially if the content seems inappropriate or irrelevant. They may also flag IP addresses and email domains that have been blacklisted. Such mistakes can sink your campaign and your sender reputation. If this happens too many times, the email address that you use will be marked as spam and can risk blacklisting.
Mass email verification is related to spam testing and also important. People sometimes mistype their emails, give false ones, or block addresses. In some cases, fraud strategies involve selling email addresses that are spammy, incorrect, or from blacklisted IP addresses and domains. This also affects your server reputation if you send mail to them, but for businesses there are too many addresses to verify manually.
Building email templates is another high priority for many businesses. You want to control how your email content looks, from an aesthetic standpoint. Such content is a great way to customize your brand and how it appears to the average viewer. It also builds confidence, that the consumer won’t believe your work is spam. It means they are less likely to notify your server.
Mailem uses SaaS solutions to ensure that there are simple steps. After setting up an account and connecting with your email API provider, you simply need to create an email list and customize an appropriate template for your content. Then you can drag and drop the appropriate addresses while providing the necessary information.
Mailem wants to provide code-free solutions to working with Mailgun. That way you can automate your email delivery and screen for clients. Any business owner then can use the service without needing excessive coding skills to perfect it. We also will provide advice on how to handle the email content, and understanding your analytics.
Reach out to us today to get started with your campaigns and decide on a package. At Mailem, you will receive guidance to improve your marketing automation with email. Let us provide the solutions that you need to get started with sending emails to benefit your business, and increase customer conversions.